Bruce is a seasoned senior executive with more than 35 years of experience in financial services including extensive expertise in the capital markets sector. He has an impressive track record of leading innovative new business ventures in support of global growth strategies. Bruce has exceptional expertise in building risk management and corporate governance control environments. Further, he serves on the boards of several Canadian corporations and associations, and holds an ICD.D designation from the Institute of Corporate Directors.

Sky Pinnick is a founding partner and the CEO of Phantom Farms, one of the most reputable cannabis brands in Oregon. Pinnick began his career as a Producer and Senior Designer at Microsoft Studios. Since Microsoft, Sky has started and sold several successful tech ventures, including a video compression platform used by media giants like MTV, AOL, and NBC. Before starting Phantom Farms, Sky focused on building his film business, Rage Productions, producing numerous films including award winning titles, Boom Varietal (2011) and Down Days (2008). Sky also produced a TV series for NBC Sports called Rally America and has worked as a commercial director for companies such as Facebook, Nike, GoPro, RedBull, Garmin, and PetSmart.

A native of Vancouver with international experience, Kidd brings an extensive background in finance with privately held firms in a variety of industries ranging from forestry to online retailing. Before joining C21 Investments, Kidd was Chief Operating Officer and Chief Financial Officer at E.C.S. Electrical Cable Supply Ltd., a privately held leading distributor with operations in Canada and Dubai.

Will has over 30 years of experience in global horticulture cultivation. He specializes in outdoor and indoor grow practices, facilities construction and design, lighting systems and practices, temperature and humidity control, and genetic strain selection. Having overseen large-scale grow operations with state of the art technology, Will brings a wealth of knowledge to the C21 team.

Robert Cheney is an entrepreneur and investor with a background in media, film, internet technology and telecommunications. His focus is building exceptional management teams and focusing on investment opportunities with strong growth potential. Additionally, Rob’s early training as a corporate securities lawyer lends an advantageous skill-set in the execution of M & A transactions. With C21, Rob’s strategy is value creation through disciplined consolidation of an early-stage fragmented industry; building scale and life-style brands as a consumer driven products company.