Our mission is to unlock the environmental, social and economic utility of cannabis by developing, producing and delivering premium quality and high performing cannabis brands and products internationally.
We are an ecosystem of leading businesses in strategic markets focused on value creation through supply chain optimization, quality manufacturing, brand extension, and distribution and retail channels.
CULTIVATIONIndoor & Outdoor
Greenhouse
Available Acreage
PROCESSINGCO2
Butane
MARKETINGBranded Product Lines
Traditional & Digital Strategies
Active Social Media Platforms
DISTRIBUTIONDistribution Hubs
Dispensaries
Sonny NewmanCEO
Michael KiddCFO
A native of Vancouver with international experience, Kidd brings an extensive background in finance with privately held firms in a variety of industries ranging from forestry to online retailing. Before joining C21 Investments, Kidd was Chief Operating Officer and Chief Financial Officer at E.C.S. Electrical Cable Supply Ltd., a privately held leading distributor with operations in Canada and Dubai.
Bruce MacdonaldCHAIRMAN & DIRECTOR
Bruce is a seasoned senior executive with more than 35 years of experience in financial services including extensive expertise in the capital markets sector. He has an impressive track record of leading innovative new business ventures in support of global growth strategies. Bruce has exceptional expertise in building risk management and corporate governance control environments. Further, he serves on the boards of several Canadian corporations and associations, and holds an ICD.D designation from the Institute of Corporate Directors.
Todd HarrisonDIRECTOR
Mr. Harrison brings a wealth of knowledge and insight to the Company’s Board, both through his near 30 years on Wall Street—as VP at Morgan Stanley to President of Cramer Berkowitz—as well as through his current role as Chief Investment Officer of CB1 Capital Management. He is also an author and Emmy award-winning executive producer for his work at financial media company, Minyanville. Mr. Harrison founded CB1 Capital Management in 2017 – an investment advisory firm that invests in stocks focused on cannabinoid-based wellness solutions and other cannabis-based bio-pharmaceutical applications, therapies, and other use-cases. Mr. Harrison has lectured at numerous academic institutions, has appeared on CNBC, CNN, FOX, Bloomberg TV, and has been featured across numerous publications and platforms.
Michael KiddDIRECTOR
A native of Vancouver with international experience, Kidd brings an extensive background in finance with privately held firms in a variety of industries ranging from forestry to online retailing. Before joining C21 Investments, Kidd was Chief Operating Officer and Chief Financial Officer at E.C.S. Electrical Cable Supply Ltd., a privately held leading distributor with operations in Canada and Dubai.
Will WerdenDIRECTOR
Will has over 30 years of experience in global horticulture cultivation. He specializes in outdoor and indoor grow practices, facilities construction and design, lighting systems and practices, temperature and humidity control, and genetic strain selection. Having overseen large-scale grow operations with state of the art technology, Will brings a wealth of knowledge to the C21 team.