Get To Know Us

About

Our Mission

Our mission is to unlock the environmental, social and economic utility of cannabis by developing, producing and delivering premium quality and high performing cannabis brands and products internationally.

Vertical Integration

We are an ecosystem of leading businesses in strategic markets focused on value creation through supply chain optimization, quality manufacturing, brand extension, and distribution and retail channels.

CULTIVATION

Indoor & Outdoor
Greenhouse
Available Acreage

PROCESSING

CO2
Butane

MARKETING

Branded Product Lines
Traditional & Digital Strategies
Active Social Media Platforms

DISTRIBUTION

Distribution Hubs
Dispensaries

Our Team
Sonny Newman

CEO

Sonny Newman is the founder of Silver State Relief and Silver State Cultivation in Nevada, and has several other companies in electronics, manufacturing, electronics distribution, real estate development and an investment company. Mr. Newman’s proven operational and financial discipline in the cannabis and other sectors shows his ability to build solid teams and make strategic investments into opportunistic markets.
Michael Kidd

CFO

A native of Vancouver with international experience, Kidd brings an extensive background in finance with privately held firms in a variety of industries ranging from forestry to online retailing. Before joining C21 Investments, Kidd was Chief Operating Officer and Chief Financial Officer at E.C.S. Electrical Cable Supply Ltd., a privately held leading distributor with operations in Canada and Dubai.

Sky Pinnick

CMO

Sky Pinnick is a founding partner and the CEO of Phantom Farms, one of the most reputable cannabis brands in Oregon. Pinnick began his career as a Producer and Senior Designer at Microsoft Studios. Since Microsoft, Sky has started and sold several successful tech ventures, including a video compression platform used by media giants like MTV, AOL, and NBC. Before starting Phantom Farms, Sky focused on building his film business, Rage Productions, producing numerous films including award winning titles, Boom Varietal (2011) and Down Days (2008). Sky also produced a TV series for NBC Sports called Rally America and has worked as a commercial director for companies such as Facebook, Nike, GoPro, RedBull, Garmin, and PetSmart.

Bruce Macdonald

CHAIRMAN & DIRECTOR

Bruce is a seasoned senior executive with more than 35 years of experience in financial services including extensive expertise in the capital markets sector. He has an impressive track record of leading innovative new business ventures in support of global growth strategies. Bruce has exceptional expertise in building risk management and corporate governance control environments. Further, he serves on the boards of several Canadian corporations and associations, and holds an ICD.D designation from the Institute of Corporate Directors.

Todd Harrison

DIRECTOR

Todd Harrison brings a wealth of knowledge and insight to the Company’s Board, both through his near 30 years on Wall Street—as VP at Morgan Stanley to President of Cramer Berkowitz—as well as through his current role as Chief Investment Officer of CB1 Capital Management. He is also an author and Emmy award-winning executive producer for his work at financial media company, Minyanville. Mr. Harrison founded CB1 Capital Management in 2017 – an investment advisory firm that invests in stocks focused on cannabinoid-based wellness solutions and other cannabis-based bio-pharmaceutical applications, therapies, and other use-cases. Mr. Harrison has lectured at numerous academic institutions, has appeared on CNBC, CNN, FOX, Bloomberg TV, and has been featured across numerous publications and platforms.
Michael Kidd

DIRECTOR

A native of Vancouver with international experience, Kidd brings an extensive background in finance with privately held firms in a variety of industries ranging from forestry to online retailing. Before joining C21 Investments, Kidd was Chief Operating Officer and Chief Financial Officer at E.C.S. Electrical Cable Supply Ltd., a privately held leading distributor with operations in Canada and Dubai.

Sky Pinnick

DIRECTOR

Sky Pinnick is a founding partner and the CEO of Phantom Farms, one of the most reputable cannabis brands in Oregon. Pinnick began his career as a Producer and Senior Designer at Microsoft Studios. Since Microsoft, Sky has started and sold several successful tech ventures, including a video compression platform used by media giants like MTV, AOL, and NBC. Before starting Phantom Farms, Sky focused on building his film business, Rage Productions, producing numerous films including award winning titles, Boom Varietal (2011) and Down Days (2008). Sky also produced a TV series for NBC Sports called Rally America and has worked as a commercial director for companies such as Facebook, Nike, GoPro, RedBull, Garmin, and PetSmart.

Will Werden

DIRECTOR

Will has over 30 years of experience in global horticulture cultivation. He specializes in outdoor and indoor grow practices, facilities construction and design, lighting systems and practices, temperature and humidity control, and genetic strain selection. Having overseen large-scale grow operations with state of the art technology, Will brings a wealth of knowledge to the C21 team.